Detailed explanation of the Rokeach Values Survey (RVS) test: 36 values to help you find your life direction and see your inner pursuits (with detailed interpretation methods)

At critical moments in life, we often need to face questions like: ‘What is most important to me?’, ‘How should I make important choices in life?’, ‘How can I live a more meaningful life?’ ‘. As a scientific psychological measurement tool, the Rokeach Values Survey (RVS for short, also translated as the Rokeach Value Scale or the Rokeach Value Scale) is an important guide to help us find the answers to these questions.

What is the Rockach Values Questionnaire?

The Rokeach Values Inventory was created in 1973 by American psychologist Milton Rokeach. This assessment tool helps people measure and analyze personal core values through a systematic approach. It is not only a simple testing tool, but also a mirror that reflects the inner heart and can reveal our true pursuit of life.

The core structure of the Rokage Values Questionnaire contains two broad categories of values: terminal values and instrumental values. Each type of values contains 18 specific items, forming a complete values assessment system and representing two different levels of pursuits in people’s lives.

Ultimate Value represents the ultimate goal pursued in life and answers the fundamental question ‘Why do we live?’ For example, happiness, family security, freedom, social recognition, inner peace, etc., all belong to the category of ultimate values. Each ultimate value reflects our yearning for an ideal life state or the meaning of life, helping us clarify our long-term goals and answer ‘what do I really want?’

The opposite is instrumental value, which describes the behavior or qualities we adopt in achieving our ultimate goals, answering ‘what do I achieve my goals through?’ Honesty, tolerance, independence, diligence, responsibility, etc. are all instrumental values. These values directly reflect an individual’s code of conduct in daily life and decision-making, determining how we act, how we interact with others, and how we face various challenges. Instrumental values are an important means to achieve ultimate value, such as through ‘integrity’ and “responsible” behavior in pursuit of “family security” or “social acceptance.”

Full version of Luo Keqi Values Questionnaire

Free download of the full version of Luo Keqi Values Questionnaire: Luo Keqi Values Questionnaire (access password: 1823)

Why is the Rockach Values Questionnaire important?

Rockach believes that values are the fundamental driving force behind human behavior. By clearly identifying our personal core values, we can better understand ourselves and gain greater sense of direction and control in our lives. At the same time, this tool also has the following significance:

• Clear priorities: Help individuals make clear judgments in complex choices.
• Conflict Resolution: Discover inherent contradictions through sorting and explore ways to balance.
• Guide to Action: Translate abstract values into concrete behavioral guidance.

Application scenarios of Luo Keqi Values Questionnaire

Because of its clear structure and comprehensive content, the Luo Keqi Values Questionnaire is widely used in many fields, covering career planning, interpersonal relationships, personal growth and other fields, including but not limited to the following scenarios:

1. Personal growth and self-awareness

By ranking ultimate and instrumental values, individuals can clearly understand their core pursuits and adjust their life direction accordingly. For example, if you find that ‘inner peace’ is your ultimate goal, but your real life is full of busyness and stress, you can consider taking stress-reducing measures or changing your lifestyle.

When it comes to relationships, awareness of values can help us build healthier relationships. Knowing what we value most can help us find like-minded friends and build deeper connections. When dealing with interpersonal conflicts, understanding the differences in values between the two parties can also help find better solutions.

For family life, understanding the respective values of family members can help enhance mutual understanding and reduce conflicts. For example, if differences in values among family members are discovered, a balance can be found through communication and compromise to create a more harmonious family atmosphere.

When it comes to personal growth, the Rockach Values Inventory provides a clear guide to development. By testing regularly, we can observe changes in our values and adjust the direction of our lives in a timely manner. This improvement in self-awareness can help us make choices that are more in line with our hearts and gain greater life satisfaction.

2. Career planning and decision-making

The Rockach Values Questionnaire can help clarify career choices. For example, people who value ‘social recognition’ and ‘competence’ may be more suitable to choose a career that allows them to demonstrate their talents; while people who value ‘family security’ and ‘inner harmony’ may be more inclined to choose a career that is stable and less stressful. Work.

When it comes to career development, knowing your core values can help you make smarter career choices. For example, if your ultimate value emphasizes ‘social recognition’ and ‘sense of achievement’, and ‘creativity’ and ‘competitiveness’ rank high among your instrumental values, then choosing a career that can demonstrate personal abilities and innovative spirit may be more suitable for you. .

We can translate insights from the Rockach Values Inventory into concrete guidance for action in our day-to-day decisions. For example, when faced with an important choice, you can refer to your own value ranking and choose a solution that is more in line with your core values. In time management, we can allocate time and energy according to the priority of values to ensure that the most important things receive full attention.

3. Team Management and Leadership

Managers can understand team members’ motivations and behavioral norms through their value ranking, thereby better allocating tasks and motivating the team. For example, a team that values cooperation and friendship needs to emphasize collective goals, while members that value individual freedom need greater space for independence.

4. Marketing and User Insights

Companies can use value ranking to analyze the psychological needs of target consumers. For example, for consumers who value ‘family safety’, you can promote the product’s role in ensuring family health and safety; while for users who value ‘freedom’, you can emphasize the portability and flexibility of the product.

5. Education and psychological consultation

In the field of education, the Rockach Values Inventory can help students discover their interests and goals and provide clear directions for career development. In psychological counseling, it can reveal the roots of inner conflicts and provide basis for psychological counseling.

Awareness of values can also help us better cope with stress and challenges. When facing difficulties, we can review our core values and find motivation and direction to move forward. A clear understanding of values can enhance our mental toughness and help us stay calm in the face of adversity.

Measuring Methods of the Rockach Values Questionnaire: How to Use the Rockach Values Questionnaire

To accurately measure using the Rockach Values Questionnaire, we need to follow a series of scientific steps. The first is the measurement preparation stage. It is recommended to prepare two sets of value lists, corresponding to 18 items of ultimate value and instrumental value. It is best to write each value item on a separate card so that adjustments and comparisons can be made more easily during the sorting process.

The choice of measurement environment is also important. You should choose a quiet, undisturbed environment so that you can better listen to your inner voice and make true judgments. When conducting tests, we need to eliminate the influence of social expectations and not consider ‘what others think is more important’, but to truly reflect our own inner feelings.

1. Prepare tools

Print or write the two sets of lists of values from the Rockach Values Questionnaire.

Each group (Ultimate Value vs. Instrumental Value) contains 18 items, and it is best to write each item on a separate card or sticky note for easier sorting.

Prepare pens and recording paper for final recording of sorting results.

2. Sorting steps

The measurement method is based on subjective judgment, and you need to sort according to your personal inner feelings:

Step 1: Sort Ultimate Value

1. Read each item on the Ultimate Values list one by one to understand what each value means. For example, ‘family security’ refers to family stability and happiness, and ‘inner peace’ refers to mental tranquility.
2. Think about importance. Compare each ultimate value to other options and determine how important they are in your life.
3. Sort by priority, starting from the most important value, and arrange the 18 ultimate values in order of importance. Number one (most important): the most core, non-negotiable values for you. Number 18 (least important): The value that has the least impact on you.
4. Record the sorting results.

Step 2: Sort Tool Value

Repeat the above steps, but this time for the instrumental value. For example, consider whether “integrity” or “tolerance” is more consistent with how you achieve your goals. The 18 tool values are arranged in order of priority, starting with the most important code of conduct.

3. Interpretation and analysis of the results of Luo Keqi Values Questionnaire

After completing the ranking of the Rockach Values Questionnaire, interpreting the results is a critical step. By analyzing the ranking of ultimate value and instrumental value, you can better understand the impact of your own inner motivations, behavioral patterns, and values on your life and work. The following are detailed interpretation methods and steps.

Interpretation and analysis of ultimate value

Terminal Values are the ultimate goals or ideal states you hope to achieve in life, such as ‘happiness’, ‘family security’, ‘freedom’, etc. These values represent the core pursuits of your life and answer the question, ‘What do I really want?’

Focus on the top 3: The top three ultimate values represent an individual’s core life pursuits. For example, if ‘family security’, ‘inner harmony’ and ‘happiness’ are among the top three, it shows that you value family stability, peace of mind and joy of life more than external achievements or material enjoyment.

Analysis of middle rankings: The values in the middle position are also worthy of attention. They represent important but not the highest priority goals in life. The values ranked at the bottom reflect pursuits that you consider less important. This sorting can help us understand our priorities more clearly.

Understand the last few bits: The lower ultimate values represent the goals you consider to be the least important. For example, ‘wealth’ is ranked last, indicating that you have less need for material pursuits and pay more attention to spiritual and emotional satisfaction.

Interpretation and analysis of tool value

Instrumental Values are the behavioral norms or qualities relied on to achieve the ultimate goal, such as ‘honesty’, ‘diligence’, ’tolerance’, etc. These values reflect how you act and achieve your life goals.

Focus on the top 3: The top three tool values are the behavioral patterns you use most often, reflecting your priority strategies to achieve your goals. For example, if ‘independence’, ‘creativity’ and ‘diligence’ are at the top, it shows that you tend to achieve your goals through independent thinking, innovative attempts and hard work. The top three tool values are the behavioral patterns you use most often, reflecting your priority strategies to achieve your goals.

Analyze behavioral tendencies: Compare the top-ranked instrumental value with the ultimate value, and observe whether the behavior pattern matches the goal. When the ultimate value and the instrumental value are highly matched, it means that your behavior and goal pursuit are consistent. When the match between instrumental value and ultimate value is high, your behavior and goals are consistent. For example, ‘inner peace’ and ’tolerance’ both rank high, indicating that you achieve mental peace through a tolerant attitude. If your ultimate value emphasizes ‘inner harmony’ and your instrumental values ’tolerance’ and ‘responsibility’ rank high, this combination shows a good match between behavior and goals. If your ultimate value is ‘social recognition’, but ‘competition’ and ‘cooperation’ are both low in your instrumental values, it may mean that you lack a clear strategy when pursuing others’ recognition.

Focus on the last few: The lower-ranked instrumental values may be behaviors you don’t often use or don’t agree with. For example, if ‘Tolerance’ ranks last, it may mean that you tend to be more direct or forceful in achieving your goals, rather than being tolerant and understanding.

If you find that there is a contradiction between values, such as the ultimate value of pursuing ‘social recognition’, but the instrumental value of ‘competitiveness’ and ‘creativity’ are both ranked lower, this may mean that you lack effective behavioral strategies when pursuing your goals. If there is a contradiction between ultimate and instrumental values, it may lead to behavioral inconsistencies. For example, ‘social approval’ is ranked first, but ’tolerance’ is ranked lower, which may lead to you being prone to conflicts with others in your pursuit of approval. At this time, you need to think about how to adjust so that your behavior can better serve the realization of your goals.

After completing the Rockach Values Questionnaire test, you can:

Clear Priorities: Adjust life goals based on ultimate values and focus resources and energy on the most important things. For example, if ‘inner harmony’ is a priority, prioritize time for relaxation and meditation and avoid high-stress life situations.

Optimize behavior patterns: Adjust behavior based on the value of the tool to make it serve the goal more efficiently. For example, if ‘creativity’ is high but there is no room for innovation in your daily work, you can try to apply for more autonomous tasks.

Coping with contradictions and conflicts: Analyze the inconsistent parts and find a balance. Think about why the behavior pattern is inconsistent with the goal, such as external pressure, inner belief conflict, etc. For example, if ‘freedom’ and ‘family security’ are both at the top of the list, you may need to weigh independence and commitment to family, find a way to balance it, and try to adjust your behavior or redefine your goals to ensure that the two are coordinated.

Specific use cases of Luo Keqi Values Questionnaire

The Luo Keqi Values Questionnaire is an effective tool for in-depth understanding of your own core values. By gradually ranking ultimate values and instrumental values, you can identify priority goals and behavioral norms in life; discover inner driving forces for career development, teamwork and personal growth. Provide direction; resolve inner conflicts and achieve harmony between life and work. It is recommended to re-measure regularly and adjust your action strategy based on changes in life stages so that it is always in line with your core values.

Case 1: Career choice

The sorting results show:

• Ultimate value: 1. Social recognition; 2. Ability; 3. Wealth.
• Instrumental value: 1. Competitiveness; 2. Diligence; 3. Creativity.

Interpretation:
This person desires to gain the respect of others by demonstrating personal abilities while pursuing material success. He focuses on competitiveness and creativity in action, and is suitable for careers that require continuous innovation and demonstration of results, such as marketing, technology research and development or freelancing.

Case 2: Team Management

The sorting results show:

• Ultimate values: 1. Family security; 2. Peace of mind; 3. Friendship.
• Instrumental value: 1. Tolerance; 2. Helpfulness; 3. Responsibility.

Interpretation:
This person focuses on the maintenance of team harmony and long-term relationships, and is suitable for playing a role in the team that promotes cooperation, such as human resources management or project coordination.

How to use the Luo Keqi Values Questionnaire to optimize life choices or guide life?

The Rokeach Values Survey (RVS) is not only a psychological tool, it is also an important tool to help individuals understand their core values. Through the test of Luo Keqi Values Questionnaire, we can clarify the most important values in our lives, optimize our life choices based on these values, and make decisions that are more in line with our hearts. Here’s how to use the Rockach Values Inventory to guide your life and optimize your life choices.

1. Clarify core values and optimize decision-making

The ultimate value part of the Rockach Values Questionnaire reveals the goals or life pursuits that you value most, such as ‘happiness,’ ‘family security,’ ‘freedom,’ etc. The instrumental value reveals the behavioral norms and qualities you usually rely on to achieve these goals, such as ‘honesty’, ‘diligence’, ‘independence’, etc.

By identifying your most important values, you can make more informed decisions when faced with life’s major choices. For example:

Career Choice: If your ultimate value is ‘social recognition’, and ‘creativity’ and ‘competitiveness’ are at the forefront of instrumental values, then engage in a career that requires innovation and display of personal abilities, such as entrepreneurship and marketing or the field of art, which may be more in line with your inner needs.

Interpersonal relationships: If ‘friendship’ and ’tolerance’ are the ultimate values you value most, you may prioritize those relationships that can build deep friendships and mutual support. You will tend to form deep connections with those who share similar values, rather than relationships based solely on interests. -

Daily decisions can also be guided by test results from the Rockach Values Questionnaire. For example, when you’re deciding how to allocate your time, you can develop an action plan based on the value of your tools. For example, if ‘diligence’ and ‘responsibility’ are the top tool values, you may choose to prioritize important tasks and maintain an efficient way of working.

2. Promote personal growth and understand your own behavior patterns

Instrumental values help you understand how you act. By analyzing the ranking of tool values, you can identify the most common behavioral patterns and thus discover your strengths and possible weaknesses in achieving your goals.

Enhanced Strengths: If ‘independence’ and ‘creativity’ are ranked first, it shows that you are a person who focuses on independent thinking and problem solving. You can use this to your advantage to seek more independence and make innovative contributions in your professional or personal projects.

Improving Weaknesses: If ‘honesty’ ranks low, it may mean that you may ignore certain moral or ethical standards when achieving your goals. You can consciously strengthen integrity in communication and cooperation to avoid conflicts in interpersonal relationships or career development.

The Rockach Values Inventory can also help you identify potential value conflicts in your life. For example, if you find that there is a large gap in the ultimate values of ‘freedom’ and ‘family security,’ it may mean that you are neglecting family stability while pursuing personal freedom. This is a time when you can reflect on how to balance the two and avoid long-term dissatisfaction or inner conflict.

3. Optimize career planning based on personal core values

The ultimate values in the Rockach Values Inventory can help you determine which career goals align with your core values. For example:

If your ultimate values are ‘family security’ and ‘happiness,’ you may be more inclined to choose careers that can provide stable income and work-life balance, such as education, government jobs, or corporate positions.

If ‘social recognition’ and ‘power’ are your ultimate values, you may be more suitable to choose a career that is challenging and can demonstrate personal abilities and influence, such as corporate executives, public speaking, or the media industry.

By analyzing your instrumental value, you can gain a clearer understanding of your behavioral tendencies in your career. For example, if ‘competitiveness’ and ‘independence’ rank high, it means that you like challenges and autonomy in your career, and are suitable for work environments that can provide a certain degree of freedom and encourage innovation, such as the technology industry or startup companies.

If you are considering a career change, the Rockach Values Ranking Inventory can help you determine whether a new career direction is consistent with your core values. You will feel more motivated and satisfied if the new direction of your work better matches your ultimate and instrumental values.

4. Build healthy relationships based on core values and improve interpersonal relationships and family life

By understanding where you rank among your ultimate values, you can discover ways to build deeper relationships with others. For example, if ‘friendships’ are extremely important to you, you might prioritize forming close relationships with those who share similar values. This relationship is not only based on interests, but also focuses on emotional support and mutual growth.

If you rank ‘family security’ high among your ultimate values, it may mean that you value family stability and happiness very much. In this case, you may focus more on communication, mutual support, and a harmonious lifestyle among family members. Aligning your behavior and time allocation with these values can enhance relationships and happiness among family members.

Sometimes we encounter value conflicts in interpersonal relationships. For example, when you have different ultimate values than others, misunderstandings and conflicts may arise. By understanding your own core values and the values of others, you can better understand each other’s behavioral motivations and find more appropriate communication methods and compromise methods.

5. Enhance self-satisfaction and happiness

By constantly comparing ultimate and instrumental values, you can ensure that your life goals are consistent with your actual behavior. If you behave in a way that is inconsistent with your core values, it may lead to inner unrest and loss. The Rockach Values Inventory helps you identify inconsistencies and adjust the way you live and work to better align with your inner needs.

When you start making decisions based on your values, you usually feel more motivated and satisfied. For example, if you prioritize ‘inner harmony’ over material pursuits, you may experience greater life satisfaction by focusing less on overwork and more on your mental health and quality of life.

Conclusion

The Luo Keqi Values Questionnaire is not only a psychological measurement tool, but also a key to unlocking the door to self-understanding. Through this tool, we can better understand ourselves and make smarter life choices. Readers are recommended to take tests regularly, observe changes in values, and constantly adjust the direction of their lives based on test results.

Values are dynamic, and people’s values will adjust with changes in age, experience, and life stages. For example: when you are young, you may pay more attention to ‘wealth’ and ‘social recognition’, but as you grow older, you may shift to ‘family security’ and ‘inner harmony’. Specific events (such as job loss, starting a business, family change) may change the ranking of values. It is recommended to retest every 2-3 years or after a major life change, observe changes in ranking, and adjust goals and behavioral strategies.

The recognition of values is an ongoing process that requires us to constantly explore and adjust. By deeply understanding and using the Luo Keqi Values Questionnaire, we can be more calm and determined on the road to understanding ourselves and planning our lives. Let us explore our hearts with a scientific attitude, plan our lives with a wise vision, and continue to grow and progress in the journey of self-understanding.

The most important thing is that the Luo Keqi Values Questionnaire can help us always maintain a clear understanding of our self-worth in the complicated modern life, so as to make choices that are more in line with our hearts and achieve a more meaningful and satisfying life.

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