The IKEA Effect: The allure of doing it yourself
Have you ever spent hours putting together a table that, while imperfect, feels like the best table in the world? This is the magic of the IKEA effect. The IKEA effect is when people place a higher value on things they create or manufacture themselves, even if they are not as sophisticated as the work of professionals. What is the psychological mechanism behind the IKEA effect? How does it affect ...