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Al Ries, the global master of strategic positioning, has 19 in-depth thoughts on new fields, new industries, and new careers. Al Ries is a well-known marketing expert. He has put forward many unique insights on brands, competition and innovation in books such as 'Positioning' and '22 Unbreakable Laws of Marketing'. In this article, he shares his 19 in-depth thoughts on new fields, new industries,...

The so-called freedom is not to do as one pleases, but to be in control of oneself. When people do not succumb to desires and instincts, they gain a higher level of freedom. Have you ever had this experience: You make a plan to get up early and wake up on time, but you always procrastinate in getting up and pick up your phone habitually. As a result, an hour or two passes by in a daze, and you r...

Pseudo-diligence may seem like a sign of diligence on paper, but in fact it is an inefficient or even ineffective behavior. Professor Jordan Peterson, a well-known psychology expert, has summarized four manifestations of pseudo-diligence. Let us understand them one by one. 1. Pseudo-diligent people will spend a lot of time doing the easiest things and show off their hard work everywhere. This b...

We all have things we like to do, or want to do. But do we really understand our own preferences and motivations? Do we really love what we do? Sometimes, we may be influenced by external factors, such as money, reputation, social pressure, etc., and ignore our inner voice. In order to help us understand ourselves better, I introduce to you a set of classic thought experiments that can be used to ...

Energy is the basis of efficiency. If we lack energy, we will not be able to work and study optimally. So, what are some ways to effectively restore energy when we feel low on energy? Here are 9 simple yet effective habits that we hope will help you improve your energy levels. The first habit is to sleep more. Sleep is a source of energy, and if we don’t get enough sleep, it affects the function ...

How to improve happiness? Harvard professor shares 10 practical tips Happiness is the eternal pursuit of human beings, but how to improve happiness? In his 'Harvard Happiness Course', Harvard professor Tal Ben-Shahar shared 10 very useful ideas to help us find the secret to happiness. Accept your own imperfections. We are all human beings, not gods. We have flaws and we make mistakes. This is no...

These 7 books can teach you 7 essential skills for counterattack: 1. 'The Psychology of Money' Author: Morgan Housel Skills: Money management skills Do you want to learn how to manage money? Then you must read this book. It will tell you the secrets of money management and make your brain smarter. You'll learn how to harness the power of compound interest and spend your life and your time for ...

During the Republic of China, Li Zongwu attracted widespread attention with his book 'Houheixue'. He expounded the view that one should have a thick skin but not a color, and a dark but colorless heart, in order to become a hero. This article will take Liu Bang, Xiang Yu, Cao Cao, Liu Bei, Sun Quan, Sima Yi and other figures as examples to discuss how thickness and blackness affect success or fail...

Do you often feel like you don't have enough time? Are you always procrastinating or distracted? Do you want to improve your efficiency? If your answer is 'yes', then you must read it, because I am going to tell you the 5 most effective time management methods to double your efficiency! These methods are scientifically proven and can be used to plan your time, prioritize important things, reduce ...

Have you ever wondered how your life is shaped by your memories? Have you ever wondered how your memories are affected by your life? Have you ever wondered whether you could learn about other people's lives through their memories? Memoirs are a form of literature that allows us to peek into other people's inner worlds, experience their life stories, feel their ups and downs and life insights, all...